Mrs. Meyers Clean Day
Ecobrick Bottle
Mrs.Meyers Clean Day, a household & personal care brand, is known for their great smelling products. This is my proposal for a redesign of their laundry bottle that stays true to their brand but incorporates the sustainable practice of eco-bricking.
The Process
Project Attributes
Brand Analysis, Sustainability Research, & Product Design
Project Scope
5 Weeks
Team
Solo Project
Goals
Laundry Detergent Bottle caps, often used for laundry detergent portioning, are misleading. The proper portion is much smaller than what the bottle caps actually contain. This redesign contains the proper detergent portioning for doing laundry.
This redesign provides a bottle that is perfectly outfitted for the practice of Eco-Bricking when most bottles are not.
What is Eco-Bricking?
What is it?
An ecobrick is [typicallly] a PET bottle packed solid with clean and dry used plastic. Ecobricks are made manually to a set density to sequester plastic and create reusable building blocks.
How does it help?
Ecobricking is a simple way to take personal responsibility for our plastic by keeping it out of industry and out of the biosphere.
The Final Product
Goals & Elements of the Redesign
1. A New Laundry Detergent Bottle
Why not take popular items from popular brands, such as Mrs. Meyers Clean Day Laundry Detergent, and give their products a second chance at a better life?
2. Proper Portioning Cap
Laundry Detergent Bottle caps, used for detergent portioning are misleading. This new detergent 'can'
includes a cap made for the perfect portion.
3. Maximum Stackability
Why not redesign the laundry detergent bottle to be the perfect shape for ecobricking - stuffing & stacking? Presenting Meyer's Take on a sustainable "lego brick."
Main Material = Aluminum
Most Ecobricks are made of plastic which over time, still break down into microplastics & EDCs. This redesign will be made up of mostly Aluminum that will be able to completely contain the plastics overtime.
Secondary Material = Silicone
Silicone [caulk] is one of the best non-toxic materials that is both easily accessible to the public & also can seal the newly designed aluminum can. Thankfully, silicone caulk can be purchased at most home improvement stores.
Anatomy of the Ecobrick Bottle
How To Ecobrick With the New Design
Brand Analysis & Use
Colors
Mrs.Meyer's Clean Day brand colors are muted enough to evoke "old school" feelings while still maintaining boldness on the shelves due to it's color variety.
Scents
Scents are nature-based scents including Geranium, Basil, Rosemary, Lavender, Honeysuckle, & Lemon Verbena
Mrs.Meyers is a brand created in honor of
Thelma A. Meyer - an Iowa homemaker & mother of nine.
The Brand's Inspiration:
"Old School Cleaning"
by Classy & Hardworking people
with strong Family Values
that cleans with Natural Ingredients
& a "No Nonsense" attitude.
A brand or the Modern-day Homemaker.
Peach
R219 G172 B137
C14 M34 Y47 K0
#dbac89
Warm Green
R80 G116 B67
C70 M35 Y87 K21
#507443
Light Blue
R165 G209 B193
C36 M3 Y28 K0
#a5d1c1
Olive Green
R71 G91 B59
C67 M44 Y81 K35
#475b3b
Lilac
R218 G176 B205
C12 M34 Y3 K0
#dab0cd
Dark Magenta
R126 G55 B96
C48 M89 Y38 K18
#7e3760
Lavender
R219 G218 B223
C13 M11 Y7 K0
#dbdadf
Deep Purple
R77 G53 B68
C62 M75 Y50 K44
#4d3544
Yellow
R245 G229 B88
C6 M4 Y78 K0
#f5e558
Bright Green
R17 G114 B55
C88 M31 Y100 K20
#117237
Pale Green
R212 G223 B123
C19 M2 Y66 K0
#d4df7b
Muted Indigo
R65 G76 B115
C83 M73 Y31 K16
#414c73
Geranium
Basil
Rosemary
Lavender
Honeysuckle
Lemon Verbena
Logo
Serif touches help make the brand feel "Old School"
Sans Serif type is most commonly defined as "clean."
"CLEAN DAY" being in a sans type makes sense!
The number of fonts in Mrs.Meyer's Clean Day Brand can be compared to old style posters and newspapers.
Show Me
Iconography
Mrs.Meyer's vectorized illustrations modernize the brand. This is a great way to appeal to younger users who still value natural cleaning products.
The New Bottle Label
